Dailies - Rosie Gibbens

Art Direction, Creative Development, Graphic Design, Brand Identity, Digital, Print for multimedia artwork by Rosie Gibbens

In 2022 we worked with artist Rosie Gibbens to create a visual identity for her project The New Me. At the core of the project was a video artwork that borrowed the vernacular of shopping channel product demonstration videos, we helped Rosie to build a world around this video through the production of a publication, a range of merchandise and a webstore.

Through film, AR filters, NFTs and soft sculptures, The New Me parodies an absurd, dystopian and retro-futurist vision of consumerism, in which a fictional corporation called Ilium markets pointless products to bored consumers. Gibbens playfully challenges the insatiable capitalist desire for self-improvement and its demands of women, whose bodies are its vehicle.

The New Me microsite

www.rosiegibbens.com

Commissioned by Daata

"Working with Sarah and Barnie was an absolute pleasure. They supported me to develop my ideas and the communication was excellent. I'm so pleased with the final result and they really understood what I wanted."

Rosie Gibbens

Trailer made by Dailies for The New Me by Rosie Gibbens